UN:O

In 2023, an art project was conducted at UN:O, the satellite office of Seiwa Business located in Otemachi, aimed at communicating a new brand concept. The venue featured an interactive work by artist Kazuhiro Tanimoto, which introduced organic changes and new opportunities for communication within the office space.

The exhibited piece possesses an interactive nature, continuously transforming in response to visitors' movements and changes in the surrounding environment. The presence of the viewers becomes part of the work itself, visualizing the relationship between people, space, and the brand through fluctuating visual expressions. Each visitor experiences a unique interaction, generating a living expression and spontaneous dialogue within the office environment.

This project is positioned as an initiative that demonstrates new possibilities for the use of art in corporate spaces. By introducing art not merely as decoration but as a medium to convey the brand's values and stance through experience, it created a spatial encounter that remains memorable for visitors.

The combination of the venue UN:O and Kazuhiro Tanimoto's work presented a new form of brand communication that connects corporations and people, space and experience.