SCREENS CONTEXTUALIZED

Screens, imbued with context.

Cities are in constant transformation. Redevelopment, regulatory shifts, changing flows of people — these layers accumulate invisibly within the city, folded over one another like geological strata. Yet the screens scattered throughout the streets, though standing at the very frontline of that transformation, have served only as devices that repeat present-tense information. "Screens Contextualized" is an experiment to question this role of screens — reorganising them into instruments capable of connecting to the layers of memory and environment the city has accumulated. It positions screens as presences that enter into dialogue with the strata of change built up like sediment over time, with the histories people have woven, and with the climate and natural environment. In doing so, it seeks to restore severed connections to context, and to redefine the city itself as a presence that tells its own story. In concrete terms, the diverse digital signage scattered across the city is opened to artists as a new medium for cultural expression. From small street-corner screens to the enormous displays on high-rise buildings, every screen that shapes the urban landscape becomes a stage for contextualising the city through creative work. In the production process, various forms of dialogue are woven between artists, people connected to each place, and the histories and environments of those places. Through a creative process built on dialogue with diverse participants, the project excavates memories deposited in place and reknits relationships between art and the street. Through this practice, the aim is for digital art to take root in public space, and for the city to become a new hub for cultural expression — building that beginning out of the screens already embedded in everyday city life.

SCREENS HISTORY

From advertising space to cultural infrastructure.

In February 2026, Shibuya became a laboratory for art and technology. "SCREENS CONTEXTUALIZED" — an official program of DIG SHIBUYA 2026, co-hosted by Shibuya Ward — repurposed the digital signage scattered throughout the city as exhibition space for art, going beyond the conventional advertising format.

Through conversations with the signage operators who took part, we explore how digital screens are evolving into cultural infrastructure for the city.

Writing

Signs & Displays(月刊サイン&ディスプレイ)

Signs & Displays(月刊サイン&ディスプレイ)

広告販促、屋外プロモーション、ディスプレイ業界向けの専門誌「月刊サイン&ディスプレイ」。屋外・交通広告、照明/映像/空間演出、大型プリンター/LED/デジタルサイネージ/プロジェクターなどの最新情報を紹介。

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